Controversial streamer Adin Ross is making headlines again, but this time, it’s not for his on-air antics. His new clothing line, aptly named “Brand Risk,” has taken the internet by storm, with reports of a viral launch and explosive sales. The brand reportedly gained a staggering 400,000 followers on its first day and is rumored to have made over $1 million in sales within minutes.
Adin Ross’ new clothing brand, Brand Risk, gained 400,000 FOLLOWERS on its first day of launch & reportedly earned him 7 figures already PIC.TWITTER.COM/JVNJ4N5KSJ
— Daily Loud (@DailyLoud) MARCH 9, 2024
Ross is a Twitch streamer and YouTuber known for his loud and boisterous personality. He has been involved in several controversies, including being banned from Twitch for using racial slurs.
Despite his controversies, Ross has a large and loyal following. His clothing line, which features his signature catchphrases and logos, has been very popular with his fans.
“Brand Risk” is a clever nod to Adin’s well-known reputation for pushing boundaries. Remember when Travis Scott‘s agent called him a “brand risk”? Well, Adin’s turned the tables, making it his signature.
Fans can snag a piece of the action with various merch, including hoodies, tees, shorts, and sweats. The designs haven’t been officially revealed, but early reports suggest high-quality pieces representing your support for the streamer.
The launch of “Brand Risk” has sparked diverse online discussions. While some fans are excited and supportive, others have expressed skepticism about the reported sales figures. Some users have also criticized the designs and prices of the merchandise.
The hype isn’t without its critics. Some online users are skeptical of the rumored sales figures, while others question the price point or design choices. The launch trailer, a comedic portrayal of Adin as a “brand risk” to corporate executives, even drew some laughs.