Blac Chyna Supports Company that Lightens Black People’s Skin

“The blacker the berry, the sweeter the juice” holds no sentiment to Blac Chyna.

A skincare business, known as Whitenicious by Dencia, has partnered with Chyna to sell a product called “Whitenicious X Blac Chyna Diamond Illuminating & Lightening Cream.” The cream, decked out in Swarovski crystals, is valued at $250 a pop and works to lighten the skin.

Allegedly, Chyna is the perfect person to help sell the cream.  Her rep told TMZ that she’s been using Whitenicious for years, to help even out her, already existing, hyperpigmentation.

The cream can be used for both men and women of all skin tones. However, some people are outraged. The cream has come under fire, as many people claim it feeds in the European standard of beauty.

Chyna defends her partnership. She believes the cream will help other black women with the same problems she’s dealt with over the years.

She’ll be visiting Africa soon, where she plans to first start selling the product.