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    Hennessy Is Now The Official Spirit of The NBA

    Hennything Is Possible

    Brand partnerships have always been a way to help market and sell a product. The most common ones that we see today are celebrity sneaker collaborations. A few examples of this are the collab between Lebron James and Nike, Kanye West with Adidas; the list goes on and on. As of late, a lot of music artist have been partnering up with liquor companies such as Luc Belaire. So Hennessy, the number one cognac company in the world, decided to take it to a whole new level.

     

    Hennessy Is Now The Official Spirit of The NBA

    The NBA partners with Hennessy, the official drink of the National Basketball League. Hip-Hop Legend Nas is their ambassador since 2013. The collaboration begins at this year’s all-star weekend, with plans to enhance fan experiences in the NBA, WNBA, and USA basketball, matching their motto, “Never Stop, Never Settle.” Share your thoughts in the comments. Have a good day!

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