Curtis “50 Cent” Jackson has established a successful career in television and film as both a top-notch producer and a star. He has a plethora of projects in the works, including his critically-acclaimed #1 show on Starz, “Power.” Now, 50 Cent strikes again as he and the Minnesota Timberwolves have signed a Sire Spirits deal.
50 Cent has struck a partnership with the Houston Rockets to sell his Sire Spirits drink line at their games. This deal is the first for his new liquor company with an NBA franchise.
Le Chemin Du Roi Champagne
Hip-hop mogul 50 Cent has recently been making big moves in the alcoholic beverage industry. So far, he’s partnered with the Houston Rockets, Indiana Pacers and Sacramento Kings to bring his Sire Spirits drinks into their arenas.
The Minnesota timberwolves have a new deal with 50’s Sire Spirits, signing the company as their official spirit partner for the 2023-2024 season. The rapper will also have a new bar with naming rights on Level 200 at the Target Center, offering his award-winning Branson Cognac and Le Chemin Du Roi Champagne.
Another exciting aspect of the deal is that 50 Cent’s G-Unity Foundation will team up with the Timberwolves for community basketball clinics throughout the season. In addition, he will be distributing long-form content about local minority-owned businesses that work with the Timberwolves on social media.
Branson Cognac
If you love Cognac, you might be excited to hear that rapper Curtis Jacks aka 50 Cent is now selling his own brand of the French spirit. It’s called Branson Cognac, and it comes under his Sire Spirits brand.
This VSOP cognac is made with Eaux-de-Vie from the Grande Champagne region and is blended by 5th generation Cognac producers Raymond Ragnaud. It’s then aged a minimum of four years.
However, some of the eaux-de-vie in this blend age even longer than that. The XO version, in particular, has been aged for 25 years.
50 Cent has been partnering with NBA teams to get his Sire Spirits drinks at their arenas, and his latest deal is with the Minnesota Timberwolves. The team will be featuring his Cognac and Le Chemin Du Roi Champagne.
G-Unity Foundation
In recent years, rapper 50 Cent has been able to get his Sire Spirits drinks into NBA arenas. He’s partnered with the Houston Rockets, Indiana Pacers and Sacramento Kings, and is now signing a deal with the Minnesota Timberwolves to bring his products to their stadium.
In addition to getting his beverages into the Target Center, 50 Cent is also partnering with the team to offer community basketball clinics and other initiatives. This is done through his philanthropic foundation, the G-Unity Foundation.
This partnership is a perfect example of how 50 Cent’s philanthropy can help improve the lives of young people in communities across the country. It’s a great way to encourage youth to develop the strength, skills and confidence to succeed in life.
In addition to the basketball clinics and other events, 50 Cent’s charity organization G-Unity Foundation is also working on a project called the Business Lab. This project aims to give high school students in Worthing, Wheatley and Kashmere the opportunity to learn the business side of things. It is funded by a $300,000 donation from the foundation and matched by HISD for $600,000.
Gulp & Lake
50 Cent has been working to get his booze brand into NBA arenas, and the Minnesota Timberwolves have just announced a multi-year partnership with the rapper. The partnership will see the team name the rapper’s brand’s Branson Cognac and Le Chemin du Roi Champagne official partners, and also feature a bar that will offer the two brands and other specialty cocktails at Target Center.
It’s a similar deal to one he struck with the Houston Rockets. The Astros’ lounge at Toyota Center features several premium spirits, including Sire Spirits, and it was recently featured in a promo following the team’s World Series win.
In addition to the partnership, the team will also partner with 50 Cent’s G-Unity Foundation, which will host basketball clinics at the Wolves’ practice facility during the season. The charity also distributes long-form content about local minority-owned businesses.
While 50 Cent’s business is booming, it also seems like he has a few issues on his plate. According to a New York Post report, the rapper’s luxury booze company lost millions to a former executive who skimmed off kickbacks from wholesalers.
