50 Cent stands out with a surprising twist. Recently, on an interactive talk during CBS Mornings, the rapper and business mogul opened up about his unusual relation to alcohol. Even though he might be one of the most successful liquor business persons with his brands Branson Cognac and Le Chemin Du Roi champagne, 50 Cent confessed that he doesn’t drink. He, however, bottoms up champagne bottles with ginger; that way, he can look like he is drinking to most but still stay true to his sobriety.
A very personal reason lies behind 50 Cent’s abstention from drinking alcohol. He has seen the destruction substance abuse can cause within his family and has had his own negative experiences with drinking. These formed the bedrock of his commitment to staying sober. “I want to be clear-headed and focused,” he said, underlining how this choice enables him in his personal and professional pursuits.
50 Cent’s ginger ale trick performs double in social situations where drinking is often expected. It puts him in the circle of bonding while all the time “trolling” the party scene-something he very much enjoys. Doing so allows him to interact with friends and fans without being forced to do something against his values. “It’s all about staying true to myself,” he said, proving how he does it by balancing his values and what the industry expects.
50 Cent is also a sharp businessman who has integrated his music career with his entrepreneurial ventures. He normally promotes his line of liquors through his music videos, hence fusing his artist self with his business setups. This will help him gain high exposure and good sales while allowing him to show his creativity entirely.
He said he wants his fans to look at him truly as an individual, starting with the commitment to deliver solid lyrics with strong content. His music style and approach to business reflect a reflective consideration of balance that one will thrive in an industry that so regularly leans on drinking and still chooses to take another route.
On CBS Mornings, 50 Cent brought up a worthy topic: the inclusion of more Black Americans in the liquor industry. He explained how alcohol consumption is huge among Black Americans, but they are underrepresented in businesses and employment. “We need to change that,” he said, expressing equal opportunity in the business.
However, 50 Cent does not consider that an afterthought; that is his main advocacy. For him, by promoting his brands and telling his story, people from all walks of life can also enter the liquor business and make their dreams come true.
Of course, the liquor business doesn’t always run as smoothly as some mythological deals. More recently, 50 Cent found himself in a legal bind related to his company, Sire Spirits. He accused Beam Suntory, the parent company, of his distributor of embezzlement, claiming it cost him millions. That incident also shows the difficulties and risks of running a business in the competitive liquor market.
Despite this, 50 Cent doesn’t lose sight of his objective. Today, he moves through the industry with ease, purpose, and poise, weighing personal decisions with professional obligations. “I’m here to make a change,” he said, matter-of-factly, after being introspective about the journey that was and the change he could make.
50 Cent’s approach to liquor and business ventures gives the industry, which easily falls prey to a drinking culture, a fresh air of coolness. For instance, holding liquor in music videos without drinking gives a very strong message about choice-one is allowed to own his or her authenticity. His story is not about moving a brand but about being true to oneself and bringing change.
As 50 Cent goes on to deliberately enjoy success in music and business, he firmly shows that one can enjoy success while living up to their values. Many find his journey an inspiration for all, contributing to how one can find his way, even in a world that expects compliance.
