Adin Ross really sent the online world into a spiral recently when he let it be known that he has made in excess of $200 million in the two years since his switch to the Kick streaming platform. Ross is known for a high-energy personality and a litany of controversy, but the financial success brought him even more attention. This comes from an exclusive deal with Kick after his permanent ban from Twitch itself.
Just a few months into 2023, after a permanent ban from Twitch, Ross made a strategic jump to Kick, a new platform that’s been picking up much attention among content creators. His exclusive contract with Kick is said to be one of the biggest streaming deals ever, though the exact terms have remained speculative. Although Ross refuted the reports of him signing that contract for $150 million, people close to him revealed that his total earnings-both direct and through equity in Kick-have soared past an incredible $200 million.
One of the strong most reasons for such immense financial success for Ross has been Kick’s creator program. It offers a highly favorable 95:5 revenue split, unlike any other platform out there that takes a lion’s share from the earnings of its content creators, be it 40%, 50%, or higher.
That means that creators take home 95% of the revenue that is generated through subscriptions, donations, and support of other forms. The platform takes a small percentage of 5%. This unique structure has played a vital role in Ross’s record-breaking earnings, hence it proved to be lucrative for a creator like him.
Besides just revenue splits, a lot of speculation also surrounds how much Ross makes per hour for streaming on Kick. He’s purportedly making anywhere from $10,000 to about $99,000 per hour of streaming; though some figures remain unconfirmed, these large numbers add even more mystique to his already historic deal.
Financially, his success on Kick comes because he is reportedly equity-staking in the platform, owning about 30%. That’s supposedly given him a cut of all the revenue that comes from the platform. That equity coupled with the cash he streams in launched him into new financial heights and arguably cemented his status as one of the most successful streamers.
Kick itself is partnered with the gambling company Stake, which helped curate the content that goes on the platform. Ross has been at the forefront of promoting gambling-related content; usually, such streams involve his audience and him betting and gambling online. A very lucrative deal for both Ross and Kick furthered his rise to financial dominance.
Fans of Adin Ross are among the first to declare victory, heralding him for his ability to plunder such a huge deal into the world of streaming. Ross has a rather large following, and his success with Kick has been cast as a victory by some in light of the rough times that creators have faced at the hands of Twitch’s policies.
Not all the attention, however, has been positive: Ross recently courted controversy when he accused other members of FaZe Clan-a highly visible gaming and streamer collective-of inflating their stream revenue numbers to then negotiate better deals with Kick. The drama thus far has fired up streaming community debates, adding yet another layer of controversy to Ross’s already tumultuous public persona.
The controversy only seemed to have helped Ross to continue flourishing on Kick and actuate his position as one of the most trending and highly paid streamers today.
