WNBA star Angel Reese has teamed up with candy manufacturer Reese’s to launch a limited edition apparel line. The athletic Los Angeles Sparks player took on the role of ambassador for the new collection, which features trendy items targeted at fans of both basketball and Reese’s.
Angel Reese has been announced as Reese’s new brand ambassador and will launch an official collection of Reese’s-branded apparel 🍫 PIC.TWITTER.COM/QLLYPE1NN9
— SAY CHEESE! 👄🧀 (@SaycheeseDGTL) AUGUST 21, 2024
The new “Angel x Reese’s” apparel collection includes jerseys, hoodies, T-shirts, and hats. Each design in the line is an ode to her big personality and passion for the game by incorporating light-hearted depictions of the brand Reese’s invariable into each design. It becomes aHead-case mixture between athleticism and flair in capturing Reese; it holds a relatability both to her fans and to the core consumers of the candy icon.
The collection is being rolled out in three phases. Already, the first wave of apparel hit Reese’s official website for purchase by anxious fans. Further releases will broaden out the line with extra apparel and add a jersey line, making the collection even more electrifying.
This collaboration was influenced by Reese’s dynamic interaction with her fans, fondly called the “Reese’s Pieces,” across social media. The brand Reese’s took notice of her relatability to connect with her audience in a very real way, which birthed this creative partnership. The buzz from the fans is overwhelming; a lot of people are ready to flex and show their support for both Reese and their favorite candy maker.
For Angel Reese, this would be one of the biggest takedowns in her nascent career. With a number of endorsement deals starting and a strong social media presence, the Reese’s partnership showed that clout both on and off the court was quickly rising. The collection not only speaks to accomplishments but also interlinks with her personal brand—sealing her status as an elite founder in both sports and fashion.
