In celebration of Hip Hop’s 50th anniversary, Warner Music has released a new Instagram lens that allows fans to remix a classic track from The Notorious B.I.G. The lens, created in collaboration with tech company Minibeats, features a DJ feature that allows fans to rewind and speed up Biggie’s “Respect” off his seminal debut Ready To Die. The filter is the first of three Warner has planned in tandem with Hip Hop’s 50th anniversary this year.
To use the lens, simply open Instagram and search for “Biggie Instagram Lens.” Then, tap the “Try It” button and point your camera at your face. The lens will automatically detect your face and apply the effect. You can then use the DJ feature to remix the track however you like.
‘Ready To Die’ Classic
In a move celebrating the rich tapestry of music and cultural icons, Instagram has launched a new DJ Lens. This one is inspired by the legendary rapper Biggie Smalls’ iconic album “Ready to Die.” This immersive lens allows Instagram users to transform their photos and videos to pay homage to hip-hop’s most influential artists.
Immersive DJ Experience
Beyond the visual elements, the DJ Lens transforms Instagram into a virtual turntable. Enabling users to engage uniquely with Biggie’s music. With a simple swipe, users can trigger dynamic animations that synchronize with the rhythm and beats of their favorite tracks from “Ready to Die.” This immersive DJ experience enhances the visual appeal of Instagram content. It also encourages users to discover or rediscover the timeless tracks that made Biggie Smalls a legend.
Biggie Instagram DJ lens lets fans have fun with “Ready To Die” classic 🎶 https://t.co/Z89WBXQeQu pic.twitter.com/AZbmt1MIiZ
— Trust Hip Hop (@TrustHiipHop) June 1, 2023
Preserving a Legacy
By launching this Biggie Instagram Lens, Instagram is not only paying homage to one of hip-hop’s most revered albums but also preserving Biggie Smalls’ legacy for a new generation. The lens allows users to engage with his music personally and share their experiences with friends and followers, ensuring that the impact of “Ready to Die” continues to be felt across generations.
AI keeps evolving, and soon it’ll have its own Instagram account, posting filtered selfies with captions like ‘Just calculating world domination plans, no biggie.’ Can’t wait for AI to become a social media influencer.
— Nishant Gupta (@itsmetaworse) May 28, 2023
