Grammy-nominated recording artist Che tears through the streets of London for the release of his new visual to “Laugh Now Cry Later (Freestyle).” Directed by Allan OPM, Che displays everything he stands for and what he plans to bring to the mainstream in the coming months. The direct follow-up to his previously released “Who’s (Cover),” Che is planning a breakout year, including a new album on the way, currently untitled.
Still an uprising, Che is impressive. He’s clever, energetic, explosive and, most of all, appealing. In an ever-changing genre, he is seizing the moment and becoming one of the best new artists.
After “Laugh Now Cry Later (Freestyle),” check out Che’s complete catalog, available now on Soundcloud. Stream all the fan-favorites below.
ABOUT CHE
Grammy-nominated songwriter, Trap&B artist, singer, producer and recent college graduate; Che is ready to make his official commercial debut.
Born in 1996 in New York and raised in New Jersey, Che has always been musically inclined. Singing since the age of three, Che grew up performing with his siblings, all of whom are musicians, and father, the legendary Maxi Priest. With a sultry yet upbeat mix of R&B and Trap, Che has drawn comparisons to artists such as Bryson Tiller and Torey Lanez. Still, it’s his playful melodies and metaphorical ability that make him unique. No stranger to featured
appearances, his vocals have been featured on songs with Freddie Gibbs and Bounty Killer, and he’s lent his writing skills to big-name artists such as Pitbull and Bruce Springsteen with a host of collaborative projects yet to be released.
Though Che has been surrounded by musical genius his entire life, he credits all of his accomplishments to getting it off the muscle.
Che’s exploration of his musical identity started with battle rapping. Desiring the appeal of wider audiences, Che began to toy with the fusion of Rap and R&B to create what he calls Trap&B. Starting with the release of a remix of Ella Mai’s debut song “Trip” in 2018, he quickly became a phenomenon on the Philly club and radio scene, launching his streaming and Soundcloud views to well over half a million. After a string of small performances and releases, Che began to garner local radio stations’ attention. In the second half of 2018, after the original release of his single “Set the Tone,” the song landed a spot on BOOM 103.9, and Che went on to win the title of Boom Philly’s Up Next Artist of 2019. Since the competition, he’s opened for Meg thee
Stallion, Summer Walker, MoneyBag Yo, and the City Girls.
Building off of this momentum, 2020 has been all about perfecting his craft. After graduating from Temple University with a degree in mechanical engineering, Che is now revving up for his potential GRAMMY win and the 2021 release of his first official project, “She Chose Me.” Long overdue, the EP, which includes singles “Toxic Ways ft. Freddie Gibbs” and “Running My Mind.” The project is a compilation of sultry love ballads and angsty club vibes. On the surface level, what appears to be the story of a rollercoaster romance of two people acts as a metaphor for Che’s personal journey of his fans “choosing” him as well as finally choosing himself. Two years in the making, “She Chose Me” is the culmination of everything Che is and everything he has
yet to become.
