Pop star Katy Perry has hit the jackpot with her collaboration with the ultra-luxury grocery store Erewhon Market, launching her latest concoction-the “Orange You Glad I Love You” smoothie. This Day-Glo-colored elixir is inspired by her new album, titled “143,” through which it offers a tropical paradise full of superfoods and a hint of celebrity magic.
Katy Perry has partnered with Erewhon to release her own smoothie, ‘Orange You Glad I Love You.’ PIC.TWITTER.COM/CMB58HECDO
— Pop Crave (@PopCrave) SEPTEMBER 5, 2024
It’s essentially a refreshing blend of orange, pineapple, and pitaya glaze, well-balanced with creamy coconut, almond milk, and a splash of DeSoi Italiano spritz-a sparkling wine cocktail with active apoptogenic herbs. With ingredients such as lucuma, goji berries, carrots, vanilla collagen, and a “Euphoria powder”-whatever that mystery powder is, likely a mix of nootropics and apoptogenic herbs, this drink is both healthy and delicious.
Living up to Erewhon’s history of luxury offerings, the “Orange You Glad I Love You” smoothie will cost $22. But the promise of high-quality ingredients and the tie to Perry’s brand have lured in devotees ready to try this newest celebrity offering.
But the smoothie’s more than a tasty indulgence-it also benefits a good cause. A portion of the proceeds will go to the Firework Foundation, Perry’s charity that funds arts education for children from disadvantaged areas.
The smoothie-idea, meanwhile, appears to be a hit with the public. On socials, followers-old and new-have oohed and ached over its tropical flavor and health merits, as well as the charitable tie-in. Perry, for one, has leaned into the lightheartedness of the product promotion, flogging the drink on TikTok and joking she’d tell her kids it was ice cream.
The pairing with Perry is but the latest in a spate of high-profile celebrity pair-ups for the grocery chain. Luxury-class smoothies, coupled with a spate of exclusive offerings, have helped Erewhon carve out a niche among health enthusiasts and pop culture fans alike.
