Rihanna’s Savage x Fentyl runway shows have transcended into cultural relevance owed to their inclusivity, diversity, and innovative presentation. The best turn of events: Rihanna is bringing back the iconic Savage x Fenty runway shows.
The multi-talented singer/songwriter and entrepreneur made her intentions clear during a preview event for her new Lavish Lace Collection at Nordstrom in Century City Mall, Los Angeles. “I want the show to come back,” she said to PEOPLE as cheering erupted from her sea of fans.
Rihanna is planning big things for the upcoming shows. She said the brand is doing a face flip, adding, “We are doing a flip on the face of the brand and we’re just trying to launch everything.”
The Grammy-winning performer isn’t stopping at looks alone; she’s promising to have a new message and even a new logo for Savage x Fenty. “You’ll see, we’re introducing you to a whole different Savage x Fenty brand, and then we can take it from there,” she said.
Rihanna also gave a tour of her life. She spoke candidly about her go-to mom uniform: “Anything that’s cozy, stretchy, and easy to bend down and pick my kids up in.” Comfort will be the key to navigating motherhood alongside a career. ”Anything that doesn’t scratch me, doesn’t scratch them. We’ve got a lot of work to do in one day in the life of a mom,” she said with a smile.
One of the hallmarks of Savage X Fenty since its creation in 2018 had been its commitment to being inclusive and diverse. Consistently, the shows have been filled with a diverse cast-a hind and forensic collision of different body types, ethnicities, genders, and age groups-something that separates it from traditional fashion shows . This commitment is still strong in the brand ethos today, as can also be seen in the recent collaboration with Diesel, avowing inclusivity and self-love.
More recently, Savage x Fenty partnered with Diesel for a limited capsule collection that contained lingerie and apparel. This will include the lingerie, underwear for women and men, and sleepwear that will become available only in some Diesel stores around the world, along with Savage x Fenty stores within the U.S. The collaboration heightens both brands’ values toward inclusivity, targeting Generation Z with its diverse media campaign.
Past Savage x Fenty show Vol. 4 was filmed this October 2022 and aired on Prime Video in November 2022. Full of stars, best models, musicians, and celebrity appearances by the likes of Johnny Depp-a move that got tongues wagging on social media. The show kept the brand’s DNA performance diverse and new digital presentations, and what was expected of the brand.
Rihanna’s future vision for Savage x Fenty is cognizant of the reality that fashion is sluggish to change. She has committed to an all-inclusive and eclectic range of fashion that has typified the brand. In June 2023, she stepped down as CEO of the company, but stayed very influential as an executive chair.
That means the return of Savage x Fenty fashion shows heralds an exciting new chapter for the brand, filled with transformations, inclusiveness, and innovative collaborations which will again set a new definition for the concept of fashion shows by Rihanna.
