In a world where brands are constantly attempting to cater to younger audiences, Fireball Cinnamon Whisky is flipping the script—literally toasting the older folks who have been keeping the trouble alive for nearly a century. The legendary spicy whisky brand has revealed an outrageous new contest, exclusively for individuals 90 and above, offering them a lifetime supply of Fireball Whisky. That’s right—you read that right—the most seasoned partygoers are the only ones invited to this exclusive giveaway.
Fireball Whisky isn’t just about spicy cinnamon heat—it’s about igniting fun. And who better to symbolize that than the nonagenarians who’ve been bringing the heat since before rock ‘n’ roll? Fireball’s latest promotion, from March 24 to March 31, 2025, occurs on the 90th day of the year, which just so happens to be the ideal time to toast the people who’ve been bringing the heat for almost a century.
“We’ve read them all across social media, we’ve heard it from the horse’s mouth, and we can attest to one undeniable truth: senior citizens love Fireball,” said Danny Suich, Global Brand Director, Fireball Whisky. “And who are we to argue with their decades of wisdom? Born just as Prohibition was being lifted, they’ve been breaking conventions ever since.”
How to Get in: Keeping the Mischief Alive
Seniors who were born in 1935 or before or their caring supporters may participate in the contest in two ways:
Online Application:
Visit: LifetimeSupplyofFireball.com
Provide general personal details.
Upload a photo of themselves consuming Fireball Whisky.
Answer the all-important question: “How do you keep the mischief alive at 90+”:
Mail-in Entry:
For the old-fashioned pen and paper lovers, entries can be sent to: Fireball Dragon Man Sazerac Company TO: Team Fireball 10101 Linn Station Rd #400 Louisville, KY 40223
And the good news? If you are not yet 90 years old, you can participate by nominating someone who fits the criteria.
And now, the best part. The lucky victors will receive a lifetime supply of Fireball Whisky. But Fireball has laid down the rules—no leaving it in the will, no whisky inheritance tricks, and definitely no paranormal returns for refilling! This supply is for the elders who don’t just give toasts; they give hell, too!
From jitterbugging grandparents to older adults who remain the life of the party at family gatherings, Fireball’s campaign is a tribute to a generation that never stopped living life’s spicy moments.
If you or someone you know fits the criteria, don’t miss the opportunity! Come by LifetimeSupplyofFireball.com from March 24 through March 31, 2025, to enter. And if you have a spirited senior who would enjoy having Fireball for the rest of his or her life, nominate them!
