Gucci Mane is shaking up the music industry with an announcement concerning a new record label: “So Icy Millionaires” will be offering a $2 million cash investment for the signature of two upcoming artists—one male and one female—both receiving a $1 million allocation. This would have been significant news, shared earlier on Instagram and X, that sent shockwaves through the music world for unsigned talent.
Gucci Mane has $2 million in cash for the next 2 artists he signs to new label
PIC.TWITTER.COM/M9AZXDIPZZ— Daily Loud (@DailyLoud) JULY 4, 2024
On 5 June, Gucci Mane posted a video of himself with a stack of money on the table and, in his style, unveiled his grand plan for searching for the next big stars.
“Who wanna be the next millionaire? I got 2mil ready! 1 million for the next male SUPERSTAR & 1 million for the next female SUPERSTAR! Got a brand new record label, SO ICY MILLIONAIRE! Tag the hottest unsigned artists now & DM ME! #SoIcyMillionaire,” he exclaimed.
This is a new initiative after his previous label, 1017 Global Music, was marred by controversy over legal rows with artists. Determined to completely reverse the tides, Gucci Mane plans to offer aspiring talents better chances with “So Icy Millionaires.”
The heavy financial investment from Gucci underscores his interest in nurturing fresh value and giving them the wherewithal to make it big within the competitive music scene. What he’s looking for is that type of artist: one that brings something new and electrifying—be it rap, hip-hop, R&B, or just a fusion of everything. Requirements for selection include tagging and direct messaging Gucci Mane with recommendations of unsigned artists.
Even as 1017 triumphed with talents like BigWalkDog and Foogiano, it did not come out unscathed. This included death under tragic circumstances, such as Enchanting, Big Scarr, and the incidental legal messes of other signees. Gucci Mane has a new company to overcome these mishaps and look forward to a brighter future for up-and-coming talent.
Known for his eclectically wide collaborations, Gucci Mane has worked with artists like Nicki Minaj on “Slumber Party,” Young Thug on “Breakdance,” and even Marilyn Manson on “Pussy Wet.” Other very famous collaborations are those he did with The Game and Shawnna on “I Might Be”; with Plies on “Wasted”; with Rick Ross on “Trap House 3”; and with Chief Keef on “Semi Auto.”
The $2 million signing bonus seals that “So Icy Millionaires” is the start of something new and now comes with a rediscovered passion for finding and grooming new talent. This becomes the opportunity of a lifetime for artists to be discovered and make their signature removal in music history. If you know any up-and-coming artists buzzing with unique sounds, urge them to put their work out to Gucci Mane; this could be it!
