The Toronto superstar, Drake, opened his mansion and private jet, Air Drake, to all his millions of fans across the globe. But this is no house tour—this is done virtually, so one may be treated to these palatial rooms from their comfort zone. He does make use of the new digital age in taking people on a bespoke interactive journey through his opulent lifestyle and giving them a chance to do some exclusive shopping.
Drake just made a website that’s a tour of his house & Air Drake which has prices of items around the house & his plane 🔥 PIC.TWITTER.COM/MIHSDUETUT
— FearBuck (@FearedBuck) JULY 2, 2024
On drakerelated.com, there is an interactive mansion tour on the now much-renewed website of Drake. When the site loads, one is greeted at the front door, where you can look around different rooms, including his bedroom, pool, and studio. You cannot currently access areas like the garage and courtyard. As you’re scrolling through the digital abode, there are several Easter egg surprises containing links to come away with Drake merch, such as his new poetry book “Titles Ruin Everything: A Stream of Consciousness.”
Drake highly personalizes each room to resemble his taste and style. For example, the title of his fourth mixtape, “If You’re Reading This, It’s Too Late,” is written on the walls to add a personal touch to the tour. Items, even shopping-related ones, in the mansion are also scattered around—the Lollapalooza Chile T-shirt and Drake’s Nike collaborative shoes, NOCTA.
It shows Drake’s house and Air Drake—his private jet. The airplane, which a Canadian company called Cargojet gave to Drake in exchange for a partnership deal, is the epitome of luxury. Sponsored by cargojet, Air Drake has carpeted flooring, velvet couches, a TV, and a card table. Indeed, the jet worth $185 million is indeed a flying palace.
Drake’s decision to launch this virtual tour isn’t about flexing his wealth. It’s a strategic step on which creativity merges with commerce. It is an event that will provide unique, interactive experiences for fans and showcase his brand in a new way. The website interestingly includes shopping features, allowing consumers to buy merchandise right from the tour—this really blends entertainment into e-commerce.
For Drake, this is all about bridging the connection with his fans at a deeper level. Having invited them to his personal spaces, he’s giving an up-close perspective into his life. It’s how he does his sharing of success and giving back to those who followed him diligently through his career.
It’s not the first time that Drake made a website for house tours. Stars from Kylie Jenner to Cardi B have shared parts of their homes through various digital channels. It’s even something that Oprah Winfrey did plenty of times during the height of her talk show career, opening up cameras to her multiple homes and interior design standards, as well as aspects of her lifestyle. Justin Bieber did an episode for MTV’s “Cribs,” which gave fans a look into his estate. These projects give celebrities control over their public image but give them a chance for closeness with their fanbase.
Incredible that these maga stars would allow their fan base to see how they live