Kai Cenat, just broke the internet once more this October 2024, with a record-breaking Mafiathon 2 subathon. Of many pulled in this month-long marathon, one indeed stands outstanding: over $75,000 of his money was used to gift Twitch subscriptions. It was a bold and generous move to leave his audience amazed, but it played a vital role in setting an unprecedented record on Twitch.
Mafiathon 2 ran from October 1 to October 30 and redefined live-streaming marathons. The subathon was designed in such a way that every time a new subscription came in, the duration of the subathon was extended, keeping millions of fans glued to their screens. He went to shatter the record, on one day having upwards of a crazy 727,700 people subscribing at the same time by the time those 30 days came around. That was indeed higher compared to the earlier made record with Ironmouse at about 326,250 subscribers and put Kai within the hall of legend on Twitch.
Kai’s dedication to his audience was certainly not cheap, as he spent upwards of $75,000 on gifted subscriptions to make sure viewers had every reason in the world to tune into his stream. The effect was enormous: the gifted subs attracted hundreds of new followers and brought his channel to a whole new level.
Equally amazing was the bottom line of that subathon-estimated to have earned somewhere between 1.8 and 3.6 million dollars. Twitch normally pays top stars like Kai around 60-70 percent of what has been gained; this turned the feat not only history-shaping but also very profit-making for Kai.
With an assortment of star power present to make such an event sparkle, some big-name guests Kai invited during his subathon included the likes of Kim Kardashian and Kevin Hart-all the way to Serena Williams and SZA. Guest stars will be proven to be highly effective in PR for media publicity, luring a greater audience number. Interaction between such star talent and his own audience pushed things into memory lane right away, with memorable moments preserved on camera that best display this Mafiathon.
Beyond the glamour, one could see the shine in Kai’s philanthropic heart: He pledged 20% of the income brought in from his subathon towards building a school in Makoko, Nigeria-a promise forced upon him by the visitation to the Makoko Children Development Foundation School earlier this year. It all underlines commitments toward leveraging his platform for social good to succeed, beyond the number alone.
Unbelievable, Kai’s breakthrough did not go unnoticed. Dubbed Twitch’s 2024 Standout Streamer and swept several awards at the 2024 Streamer Awards, including Best Streamed Collab, Best Just Chatting Streamer, and Best Marathon Stream. These are sure to seal his reputation as a beacon in the world of live streaming.
Central to Kai’s success was the rather atypical relationship that existed between him and the audience. Going heavy with gift subscriptions was just one decision made, indicative of how it is so vital to have him surrounded by an active following-a community basically of his own kind. He regaled his ever-growing army of viewers with interactive challenges, non-stop entertainment, and his ebullient personality.
