Jason and Travis Kelce inked a huge deal with Amazon. Former Philadelphia Eagles center Jason Kelce and his brother, Kansas City Chiefs star tight end Travis Kelce, have taken their riotously popular podcast, “New Heights,” to new heights-quite literally-with an exclusive broadcasting deal with Amazon’s Wondery platform.
The deal, reportedly worth an astonishing $100 million, marks a major milestone for the brothers Kelce. Although the money isn’t bad, this partnership opens many possibilities for the podcast and its devoted fan base. The Kelce twins have always been much more than just football players. Lively in personality and deep insight from the perspective of professional sports, they’ve created a podcast that would resonate with a wide audience base, from die-hard football fans to inquisitive minds who enjoy their candid takeaway on life, sports, and popular culture.
BREAKING: Travis Kelce and Jason Kelce are signing a three-year, $100+ million deal with Amazon for their podcast “New Heights” PIC.TWITTER.COM/X1KFLPYCTX
— Daily Loud (@DailyLoud) AUGUST 27, 2024
“New Heights,” which premiered in 2022, started as a fun side project while both brothers were still actively playing in the NFL. Even with Jason’s retirement, this podcast has continued to fire on all cylinders and has no signs of slowing down. The show aired weekly and rapidly became a must for listeners who love the unique combination of humor, honesty, and expertise only the Kelce brothers can provide.
The podcast covers everything from current events to popular culture. Ultimately, personal stories, interviews with fellow athletes, and opinions on everything hold this brotherly podcast together, even though the core revolves around football. Such a combination of topics has helped “New Heights” rise to the top and secured the 2024 iHeartPodcast Award for Podcast of the Year.
Among the key elements in the Amazon deal is the creative freedom it gives brothers Kelce. “New Heights” and the entire catalog of episodes will be monetized and distributed by Wondery, Amazon’s podcast arm. The fans should get even more high-quality content with the same authenticity and flair that made this podcast so on point.
That’s not all Wondery offers. The platform has huge ideas for stimulating fan engagement with live experiences, merchandise, and even international adaptations of the podcast. This is a great opportunity for the Kelce brothers to do something different, reach an audience they have never reached, and expand their reach outside the United States.
But “New Heights” is more than a sports podcast; it is a cultural phenomenon. The brothers Kelce just happened to win two Super Bowls, and Travis started dating pop superstar Taylor Swift, making this podcast extremely hot and drawing listeners from all walks of life.
Amazon, which has recently made serious inroads into the sports content space, recognized “New Heights” as an opportunity to grow its arsenal. This podcast fits well within Amazon’s plans to diversify its sports stable after the success of broadcasting “Thursday Night Football” on Prime Video. With “New Heights” in its stable, Amazon is ready to engage an even wider audience, from football lovers to Swifties.
Chief Executive Officer Jen Sargent of Wondery has shown her excitement about this deal, finding that Wondery’s mission aligns with what the Kelce brothers have envisioned for the podcast. That means the business truly cares about helping the podcast grow much more than the output of content into cultural relevance. The new deal will closely examine newer lanes in live events, exclusive merchandise, and other ways of enhancing experiences for its devoted fan base.
For brothers Jason and Travis Kelce, the deal is about more than money; it means the opportunity to take their passion project to the next level. They have always been committed to their fans, and now, with Amazon’s backing, they feel ready to give even more of their great content to their listeners.
