Kendrick Lamar is a genius rapper and a leading creative force who has always come up with a unique style through the depth of his lyrics. Now, he is making waves for the new addition to his style—a custom-made pgLang chain designed by esteemed jeweler Elliante.
Kendrick Lamar’s new custom pgLang chain by Elliante 💎 PIC.TWITTER.COM/FVPNFCKP8K
— NFR Podcast (@nfr_podcast) JUNE 24, 2024
This chain is more than just a piece of jewelry; for Kendrick, it has a deeper meaning as it signifies his affiliation with pgLang, a company he founded alongside his long-time collaborator Dave Free. pgLang is short for Program Language and is primarily a creative communications firm. It results from a union between music production and visual media from a damaged and dispersed world. Established in 2020, the company’s primary aim was to provide artists with a platform to bring out their inner creativity without fear and in a multilingual environment.
Custom jeweler Elliante constructed the pgLang chain, which is known for making beautiful, custom pieces. Just like catching someone’s attention, the intricacy of this chain will show all that pgLang has stood for through its natural and organic procedures. The chain was a collaboration effort between Kendrick and Elliante to ensure it personified the innovation behind pang.
Kendrick Lamar rolled out the chain during a performance at ThePopOut event, and it instantly became central. It was bold in design, artfully done, and a nod to Kendrick Lamar’s style. It’s full of minimalistic parts with striking statement pieces, much like his fashion—which often puts streetwear beside high-fashion appeal.
Besides fashion, pgLang has surged across a broader array of creative pursuits. Not too long ago, the company teamed up with technology firm Light on a minimalist device called Light Phone II to complain less about distractions and be more mindful. This collaboration further speaks to how innovative and boundary-pushing this brand is—in line with Kendrick’s approach to music and art.
It’s not just gadgets or clothes—pgLang made waves in music, too. Kendrick Lamar collaborated with Baby Keem on the track “Family Ties,” which won a Grammy for Best Rap Performance. Baby Keem’s first-ever win, his 14th for Kendrick, only really drives home how much of a power player pgLang has become in just two short years.
Kendrick Lamar‘s new pgLang chain is way more than just a dazzling accessory; it is a personal emblem that speaks to his journey and commitment toward creative expression. Wearing this custom piece designed by Elliante, Kendrick means to show not only his style but also celebrate the collaborative and innovative spirit of pgLang. The chain reminds about the power of creativity, leaving an indication of what thoughtful, intentional design can do.
The continued evolution will enable us to see many more new boundary-pushing projects and collaborations from Kendrick Lamar and his team. Be it music, fashion, or technology, pgLang will imprint some indelible marks on the creative world at large. And with pieces like this custom pgLang chain, Kendrick Lamar would again be pushing those boundaries—leading by style and substance.
