Beauty mogul Kylie Jenner has teamed up with speedy cookie brand Crumbl for a one-day-only activity to celebrate her new skin tint obscuring elixir, bringing in makeup and sweetness in a really special way fans get to taste something good and experience it uniquely.
In honor of the release, Crumbl announced they would be releasing a limited edition six-pack of cookies inspired by the new product. Flavors include Confetti Cake Batter, Kylie’s Pink Sugar, Banana Caramel, Churro con Leche, Snickerdoodle Cupcake, and Milk Chocolate Brownie.
Kylie Jenner is partnering with Crumbl Cookies for a limited edition set of Kylie Cosmetics cookies. PIC.TWITTER.COM/NTPOT2QBRQ
— Pop Crave (@PopCrave) JULY 23, 2024
Further to this interaction, Kylie Jenner and her long-time friend, Stassie Karanikolaou, further promoted the sweet collaboration through a taste-test session video on social media with Crumbl’s various flavors. The captured live reaction was tasting all those enjoyably tasty flavors that Crumbl has to offer, and both individuals are evidently elated about the new taste. The post received plenty of attention immediately, with followers commenting how they can’t wait to try it out by themselves.
The following is just the latest in a very long line of creative, unexpected collaborations in Kylie Jenner’s history. All of her previous Kylie Cosmetics collections seemed to draw inspiration from iconic elements of popular culture. One such example would be the recent “Wizard of Oz” collection, whereby one finds products created on themes from the classic film. Such continued collaborations work to show how Jenner can merge very different aspects of popular culture into relatively fresh, exciting ways.
These limited edition Kylie Cosmetics cookies will be in stores of Crumbl Cookies locations and their online platform for purchase, only while supplies last. So there will be a little element of exclusivity that creates this allure, where the treatment doesn’t become just deliciously indulgent, but really becomes a collectibility factor for fans at both ends—Kylie Jenner and Crumbl Cookies.
Many of those fans and consumers, already privileged to sample them personally, have shared their reactions and put to rest how much excitement and interest were built up. So many of these people showed praise regarding the ingenuity of the flavors and that beauty and confectionery are such great matches. This very special collaboration has come out right in a situation where customers would want to get hold of these limited cookies before they run out.
