Rapper Latto went viral again with her latest single entitled “Brokey.” It broke a record in Spotify as the most streamed track by a female rapper in one day. This feat continued to seal Latto as one of the rising stars in hip-hop.
Off her critically acclaimed album “Sugar Honey Iced Tea,” which dropped on March 16, 2024, “Brokey” has ascended firmly into the spotlight amongst both fans and critics alike. An infectious melody with Latto’s powerful lyrics, Matched with energetic delivery, places it right on top of the charts.
Latto’s “Brokey” had its biggest day on Spotify EVER yesterday with 126.323 streams (+19%). PIC.TWITTER.COM/LXLQYMRJ6B
— Latto Wrrld (@LattoWrrld) SEPTEMBER 7, 2024
The song is at the height of its reign, thanks hugely to Latto’s live performance through From the Block-a series that involves artists performing in special, local settings. Latto’s energetic performance of “Brokey” from inside one of Atlanta’s most Instagram Mable spots captured her core fans and pulled in some new ones. This performance showed her energetic stage presence and further propelled the song through streaming platforms.
Another reason the song is showing a continued incline is because of Latto’s increasingly growing fanbase. Frequent media appearances from the rapper, paired with her active social media following, have increased her profile within the music world. Whether through interviews, music videos, or performances, Latto has always seemed to be in the public eye-one way or another-constantly growing that influence.
That doesn’t stop with “Brokey.” I mean, from the entirety of Latto’s discography but especially Sugar Honey Iced Tea, it seems to build momentum, placing her as one to take seriously in the industry. The meld of catchy hooks, lyrical brilliance, and Latto’s signature confidence has combined into an album that strikes a chord with a large audience.
From being a Grammy-nominated artist to having a rise that probably does not seem like it’s going to stop anytime soon, Latto is able to relate to the fans, give them a show, and create hits such as “Brokey.” She finds herself in the running as one of the most exciting talents right now in hip-hop.
