Entrepreneurial YouTuber Logan Paul, co-founder of PRIME Energy, has just revealed a new flavor sweet in meaning. This time, it’s none other than Kim Kardashian’s little boy who serves up the inspiration: Saint West. What they’ve come up with in this new PRIME flavor, tagged “Bubblegum Bliss,” is a rich fusion of creativity, family fun, and star power sure to amass much attention from the horde of fans and energy drink lovers out in the internet world.
His story starts with one simple, real gesture. Logan Paul was always trying to connect with his audience; he tended to develop relations. He sent some for the Kardashian family of a few limited-edition PRIME flavors with a handwritten letter. What started as a pretty casual act was actually one of those dark horse moments in PRIME’s journey. Among the Kardashian family members, it was Saint West who was the most hyped about it.
To the young fan of PRIME, the drinks were much more inspiring than enjoyed by Saint. His fandom got creative when he sent hand-drawn letters to Logan Paul, filled with ideas for a new flavor. It wasn’t just any letter, though. It was personal, playful—showing that wit and creative touch that only a child could bring to the table. Saint’s energy and creativity hit Logan Paul like a ton of bricks. Within an industry that constantly looks for the next thing, the ideas from Saint were a welcome reminder of the simple, easy enjoyment that comes from bringing something new into the world. Logan saw potential within those hand-drawn letters and decided to take Saint’s ideas seriously.
What started off as a mischievous idea in the mind of a little boy instantly became real when Logan and his team got to work in creating a new flavor, working on every minute detail envisioned by Saint. ‘Bubblegum Bliss’ is a childhood fun flavor but brings the grown man out. Logan didn’t stop there because he wanted to make certain that the packaging reflected this personal touch that Saint had brought in on the project.
Logan Paul made Kim and Kanye’s son, Saint West, his very own limited Prime flavor called Bubblegum, and Logan let Saint design the bottle🔥 pic.twitter.com/ryDYdF2C9n
— FearBuck (@FearedBuck) August 8, 2024
The “Bubblegum Bliss” bottle is positively a piece of eye candy. The design comprises a magnificent pattern in colors of sky-blue and pink, which are playful and modern. What really differentiates the bottle, though, is an image of Saint West himself slapped right on the front. Captured in that picture is pure joy—Saint celebrating after he had connected on a buzzer-beater shot in basketball. It’s a moment that many relate to, be it the feeling of winning during a game or simply hitting your target on something you’ve been working hard for.
However, this personal touch is what makes the “Bubblegum Bliss” flavor something more than a drink: a celebration of creativity, family, and the joy of bringing the idea to life. The flavor was chosen based on nostalgia because bubblegum is a favorite with everyone, with flavors and tastes that touch childhood, so in fact, in the structure of this fine-dining dish, it feels somehow familiar yet thrilling. This is the newest flavor combination for PRIME and adds a whole new taste concept to their product line, helping usher in more possibility for creative partnerships in the future.
With the release of Bubblegum Bliss, PRIME Energy is adding more than just a new flavor to the repertoire; it is opening the books on a new chapter in the storyline. This collaboration with Saint West brings to light the nature of the brand to stay open to fresh ideas and get directly connected and inspired by the fans. After all, inspiration can come from anywhere, even from a fledging creative with a huge imagination.
