After a series of highly praised releases, emerging rapper DC returns with his latest track ‘Neighborhood’ out now on Virgin EMI.
Produced by TSB (J Hus, Mo Stack, NSG, Headie One), ‘Neighbourhood’ showcases DC’s distinct laidback style and impressive wordplay. Drawing from his own experiences, the track demonstrates DC’s unique perspective and fresh approach to storytelling. With a strong moral compass, he offers a refreshing take on familiar themes, breaking away from clichés.
The accompanying music video for ‘Neighbourhood’, directed by long-time collaborator LX, echoes this approach and the track’s proud references to DC’s roots in South East London. Featuring footage shot in cine-8, the lo-fi style visuals are filmed in and around his SE10 postcode.
DC says; “Neighborhood is a reflection of my surroundings. It’s like a detailed diary of my experiences in the streets and the outcomes, whether positive or negative. It touches on various issues, but they all revolve around one thing: staying determined and committed until the very end. I took a break from the studio to live life, and now I’m back and you can hear the difference in my music. I feel more connected to myself, but on a higher level. Let’s make it happen.”
On a vertical rise since making waves with his Gleamin Freestyle series, DC is a South East native artist who plays in between the lines of Rap and Grime music. Kickstarting with a 30 second freestyle video on Twitter covering one of his main musical influences – Chip’s ‘I’m Fine’ instrumental, to his rendition of Daniel Beddingfield’s ‘Gotta Get Through This’ titled ‘Strong‘, the release of ‘No Manners’ via COLORS, and his more recent critically acclaimed EP, ‘Under The Influence’ he has built an impressive portfolio.
DC, who is now managed by Since ‘93 (Krept & Konan, Aitch and Fredo), has continued to gain a number of convincing accolades. From going on tour with J Hus, to gaining support from the likes of Young T & Bugsey and BBC 1Xtra’s ‘Voice of The Streets’ Kenny All Star, he’s also acquired the attention of tastemakers at Complex, Trench, GRM, Hunger, Highsnobiety, The Line Of Best Fit & Clash to name a few.
With a new long player project in the works, 2020 is set to be the year DC cements his reputation as an artist apart, both lyrically and sonically. While many MCs are in firmly entrenched in the business of braggadocio, DC carves his own consistently aloof, disparate lane – a ninja sage among blusterers.
DC’S ‘NEIGHBOURHOOD’, RELEASED VIA VIRGIN/ EMI RECORDS, IS AVAILABLE TO STREAM/DOWNLOAD NOW
https://DC.lnk.to/NeighbourhoodPR
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