Louis Vuitton has transformed a building in New York City into a giant suitcase as part of their “200 Trunks, 200 Visionaries” exhibition! The exhibition, which commemorates the 200th birthday of Louis Vuitton, features 200 unique trunks designed by various artists, designers, and visionaries. The building, formerly the flagship location of Barneys New York, has been turned into a high-gloss wonderland filled with these creative trunks.
Visitors can explore rooms dedicated to different trunk designs, including contributions from BTS, Gloria Steinem, Frank Gehry, and many more. The exhibition also includes interactive workshops and a reimagined version of the iconic Fred restaurant.
The building was designed to resemble a giant luggage by architect Peter Marino, known for his innovative and luxurious designs tailored to the SoHo area. His work often emphasizes the intersection of art and architecture, making it a fitting choice for Louis Vuitton, a brand that values craftsmanship and aesthetic appeal.
Located at 1 East 57th Street, the building serves as the flagship store for Louis Vuitton and has been uniquely styled to reflect their iconic trunk design. ANGE not only serves as a retail space but also stands as a testament to the brand’s influence in the fashion and luxury markets.
The materials used in the construction reflect a blend of luxury and durability, similar to those used in the Louis Vuitton Foundation in Paris, designed by Frank Gehry. These include reinforced concrete, steel, laminated glass, wood elements, and durable finishes like stainless steel.
Louis Vuitton integrates art into their branding through several impactful touches. Louis Vuitton often collaborates with contemporary artists to host art exhibitions and installations, pursue advertising campaigns that are dangerously close to art, team up with museums, and emphasize their artistic heritage. By integrating art within multiple brand touch points, Louis Vuitton strengthens its position as a luxury brand by engaging consumers with a cultural narrative.
The luggage themed building in New York City is a modern architectural marvel that reflects the brand’s rich history and deep rooted connection to travel. Louis Vuitton was founded in 1854 by Louis Vuitton Malletier, who gained fame for creating innovative and stylish trunks for the elite, including notable figures like Empress Eugénie, the wife of Napoleon III.
The building has also served as a venue for exhibitions celebrating Louis Vuitton’s history, such as the “Volez, Voguez, Voyagez” exhibition, which showcased the evolution of the brand’s luggage and travel items. This exhibition highlighted over 160 years of innovation in luggage design, further cementing the building’s role as a cultural landmark in NYC.
Looking ahead, the Louis Vuitton building may adopt more sustainable practices in its operations and design, aligning with the global push for environmentally responsible architecture.
Future ready buildings are increasingly designed to meet zero carbon targets and incorporate ecofriendly materials and technologies. Adaptability and resilience will also be key, ensuring the building remains relevant and functional in the face of changing needs and challenges.
This building not only serves as a retail space for Louis Vuitton but also stands as a testament to the brand’s influence in the fashion and luxury markets. It reflects the intersection of art, architecture, and commerce, showcasing how luxury brands can create immersive experiences for their customers.
