Scheduled to follow up a pair of back-to-back albums, We Trust You and its: we Still Don’t Trust YOU predecessor (not true), April 14-Aug. That was easy to infer from a few small news items over the past week or so, but now word has been being quietly passed that more than one gig on The Cure’s upcoming North American tour seems to have bitten the dust due “lackluster” ticket sales: slowly enough, it appears and with just enough warning.
Metro Boomin allegedly cancels 5 upcoming shows due to low ticket sales PIC.TWITTER.COM/C67YEVXZLA
— No Jumper (@nojumper) JULY 4, 2024
You might have thought of it as the Beef Bowl for hip-hop fans, a musical grudge match that could’ve sold out every downtown arena simultaneously. But the robust advance sales didn’t to ticket numbers on tour as Liz Bald can Report points out in a Feb. 4 post A perfect storm industry insiders Less time off for the road means an even busier audience in what has become one of those overcrowded touring landscape (with tours already booked by fellow superstars U2 and Lady Gaga). Some simply do not care enough “Where the early on-sale provides something meaningful to fans, they get tickets.
The news led to huge numbers of reactions over social media. A couple of followers in the comments had a joking dig, hinting at what might not have been too appealing: More via Instagram. One user joked, “Maybe ‘We Kinda Trust You‘ would have sold better. But others were more optimistic, with sales still expected to pick up closer the event itself if those rumors’ about A-list support acts coming from the likes of The Weekend and J. Cole do materialize.
The ax has fallen on the following shows:
Milwaukee, Wisconsin at Fiserv Forum (August 2nd)
Nashville, Tennessee at Bridgestone Arena (August 6th)
Columbus, Ohio at Schottenstein Center (August 10th)
New Orleans, Louisiana at Smoothie King Center (August 20th)
Tulsa, Oklahoma at BOK Center (August 25th)
However, worry not fans who have tickets for these canceled performances. Your refund will be returned within 30 days to your original payment method automatically.
But this is hardly an one off. The news of the “We Trust You” tour cancellation is part and parcel with a larger trend within the music industry. Concerts are a luxury of inflation and artists have to get creative with how they tour.
Fortunately, it’s not all doom and gloom for the “We Trust You” tour. Word that big-name supporting acts may soon be announced could put new life into ticket sales. Whilst fans were understandably upset, they clung onto hope as patiently awaited for further news to come from the artist and her management.
In the dynamic world of music, the ability to adjust is paramount. Metro Boomin and Future’s decision to cancel these shows underscores the growing need for artists to be in tune with their fanbase and acknowledge the current economic realities. While it’s a setback, it’s also a chance to learn and adapt, paving the way for a more successful tour down the line.
