Mattel, the legendary creator of the Barbie doll, partnered with HMD Global-the company behind Nokia-branded phones-to introduce a Barbie-branded flip phone. This retro-styled device combines the timelessness of the Barbie brand into a classic design that Nokia was known for when it first issued mobile phones.
The Barbie flip phone, priced at $130, only does the essentials for calling and texting. Unlike modern smartphones, with their capabilities for access to the internet or social network applications, it is truly speaking an escape from the barrage of notifications.
Mattel teams up with Nokia makers to launch a Barbie flip-phone at $130.
It will only have texting and calling, but no internet or social media. It also greets you with a “Hi Barbie” voice message when turned on. PIC.TWITTER.COM/1ZSKKEGXSA
— Pop Base (@PopBase) AUGUST 30, 2024
The design of this phone is heavily inspired by the iconic Nokia flip phones of the early 2000s, while the retro charm is added by Barbie-themed graphics, playful voice messages, and customizable wallpaper and ringtones.
Consumers of the Barbie flip phone will vary from collectors and nostalgia enthusiasts to those who seek simplicity in their mobile experience, making it a little less fragmented. Parents might find it tempting, too, as a safe first-phone option for their kids.
Mattel and HMD Global will heavily market the Barbie flip phone through campaigns that show its retro charm and features. The companies are hoping the product will trickle into the consciousness of a broad range of consumers with the use of top strong brands in Barbie and Nokia.
The Barbie flip phone is part of a bigger retro and minimalistic trend. Part of the reason consumers like simpler, more ‘vintage’ items now is because they need to try to get away from the complication of all modern technology. This collaboration between Mattel and HMD Global joins the unusual combination of old and new in one thing: something comfortable and new.
