After the dazzling gowns and emotional acceptance speeches of the 97th Academy Awards on March 2, 2025, Hollywood’s elite didn’t head for caviar or champagne. Instead, they turned to a more familiar comfort: McDonald’s breakfast. In a clever post-Oscars campaign, McDonald’s unveiled the breakfast orders of stars like Colman Domingo, Julia Fox, and Kieran Culkin, tying the reveal to its “Famous Orders” initiative and the 50th anniversary of the beloved Egg McMuffin. It’s a reminder that even the most glamorous names in showbiz crave a fast-food fix after a late night.
What the Stars Ordered
The campaign launched with a 30-second commercial that aired right after the Oscars, narrated by actor Luis Guzmán. It featured a quirky ticketing machine spitting out celebrity breakfast orders, giving fans a peek into what fuels their favorite stars. According to Adweek, this was a strategic move to position McDonald’s as the go-to spot for post-awards sustenance.
Here’s a rundown of some standout orders:
Colman Domingo, the Best Actor nominee for A Real Pain, went classic with an Egg McMuffin Meal, complete with bottled water, strawberry preserves, ketchup, and a Strawberry Banana Smoothie. It was simple yet refined, just like his on-screen presence.
Julia Fox, known for her fearless fashion, ordered a sugar-packed feast: Hot Chocolate with extra whipped cream, three Chocolate Chip Cookies, Hotcakes, and 10 packets of extra syrup. Food & Wine confirmed this indulgent combo, perfectly matching her larger-than-life persona.
Kieran Culkin, fresh off his Best Supporting Actor win, kept it minimalist with a Small Coca-Cola. Could this be a subtle nod to his Home Alone 2 days, where McDonald’s pizza stole the show?
Other stars joined the fun, too. Teyana Taylor reportedly savored Hotcakes, a McChicken Biscuit with cheese, and a large orange juice, while Michael B. Jordan doubled down on Egg McMuffins and Hash Browns. Exact details for some orders remain fuzzy, but the variety kept fans guessing and tweeting.
Behind the Marketing Magic
This isn’t McDonald’s first rodeo with celebrity tie-ins. The “Famous Orders” campaign first gained traction during the 2020 Super Bowl, featuring picks from Kim Kardashian and Patrick Mahomes. This Oscars edition builds on that success, blending star power with relatability. As AdAge points out, airing the ad right after the ceremony maximized buzz, turning McDonald’s into a social media hotspot.
The campaign even invited fans to recreate these orders via the McDonald’s app, making it a shared experience that bridges Hollywood and Main Street.
A Playful Twist
One surprise entry stole a laugh: “Adele Dazeem,” the infamous misnomer from John Travolta’s 2014 Oscars flub for Idina Menzel. Listed with an Egg McMuffin (no bacon) and a McCafé Latte, it’s a cheeky Easter egg for awards show buffs. While Menzel’s real order wasn’t confirmed, the nod added a layer of fun to an already engaging rollout.
Why It Works
McDonald’s latest stunt proves that it knows how to stay in cultural conversation. By spotlighting celebrity breakfast picks after the Oscars, the fast-food giant continues to blend nostalgia, humor, and star appeal to keep audiences engaged.
