Breaking news: Grammy and Pulitzer Prize-winning rapper Kendrick Lamar partners with South Park creators Matt Stone and Trey Parker for an exciting upcoming untitled live-action comedy. This marks a milestone for Lamar’s multimedia company, pgLang, launched in 2020, opening doors for future projects. Here’s a sneak peek at what to expect from this collaboration:
Trey Parker of South Park fame will direct the film, while Kendrick Lamar takes on a pivotal producing role. The storyline follows a young Black man working as a slave reenactor at a living history museum, discovering a surprising connection to his white girlfriend’s ancestors who once owned his own.
PgLang, founded by Lamar and Free, aims to create content across platforms, enabling audiences to share in the creative experience. The film’s screenplay is penned by Vernon Chatman, known for his work on The Chris Rock Show and co-creation of Adult Swim’s “Wonder Showzen” and “Xavier: Renegade Angel.” Production begins this spring.
Kendrick Lamar’s impactful rap style, infused with social justice themes, has shaped hip-hop’s evolution, earning him acclaim and prestigious awards, including five Grammys in 2018. Lamar’s unique storytelling and collaborations set him apart, drawing inspiration from influential figures and working with musicians like Bilal, Snoop Dogg, and Pharrell Williams.
Since his debut album “good kid, m.A.A.d City,” Lamar has been a prominent global figure, delivering acclaimed albums like “To Pimp a Butterfly” and “DAMN.” His active support for social justice includes collaboration with the Black Lives Matter Movement, making him a vocal advocate for change.
Lamar’s impact extends beyond music, championing LGBTQ rights and advocating for people with disabilities, earning recognition from institutions like the Grammy Awards, APHA, and NAACP. The project, in collaboration with Paramount Pictures, stands as the first film for pgLang, with Lamar producing alongside Dave Free. Anticipation is high, and the theatrical release promises to be thrilling.
