Back in 2020, an old freestyle was unearthed that highlighted the legendary MC’s love of Pepsi. This is a new part of a global campaign to honor the legacy and celebrate the cultural impact of Hip Hop. Pepsi worked with the family to develop a distinct, immersive experience.
Biggie’s Estate: Pepsi Max collaboration
They aim to enable new audiences to connect with Biggie’s music, style, and lyrical flow. The global campaign will feature disruptive virtual and physical experiences. From street art across major cities worldwide to limited edition Pepsi Max cans.
They all bring Biggie’s music to life, celebrating his influence on popular culture. The partnership aligns with Pepsi’s international ‘Thirsty for More’ platform. Their brand philosophy recognizes true cultural trailblazers who defy convention in their pursuit of passion and enjoyment.
Nobody embodied that challenger spirit more than The Notorious B.I.G. It’s not often that you can pin down the exact moment a culture-shifting movement was born. Hip-Hop is one of those examples.
With a legacy that continues to shape modern music and the lives of its fans, it’s only right that an iconic figure like The Notorious B.I.G is honored and celebrated for his immeasurable contribution. This collaboration with his estate is the perfect way for the global soft drink company to do that.
