Rihanna earned over 350K in song royalties following her Super Bowl performance on Sunday night. She didn’t get paid as past performers did for halftime shows, but her music sales and streams skyrocketed after her medley of hits sparked interest from fans all over the country.
She also capitalized on the event by releasing special edition products for her Fenty Beauty line. The nine-time Grammy winner isn’t just a singer; she’s also a billionaire businesswoman.
1. Umbrella
Rihanna’s super bowl performance was a hit – and the 34-year-old singer-songwriter made over 350K in song royalties following the show. Her concurrent global listeners on Apple Music increased by 331% immediately after her performance, according to a report from Apple Music the day after the game.
Her medley of hits, which included Umbrella and Diamonds, earned her the most streams on streaming services worldwide in the hour after her performance. And Luminate data shows her catalog of songs saw a 140 percent jump in on-demand streams in the USA after her performance.
As a result, it’s clear that Rihanna’s brand is still very much at the forefront of music lovers’ minds in America. Her brands Fenty Beauty, Fenty Skin, and Savage X Fenty all sold special-edition ‘Game Day’ products to consumers ahead of the Super Bowl.
2. Diamonds
Rihanna earned over 350K in song royalties following her super bowl performance. Her songs “B-Better Have My Money,” “Rude Boy,” “Work,” and “Umbrella” saw massive boosts on streaming platforms after her performance.
Diamonds are a unique mineral because it is the only gem made up of a single element, carbon. Its crystal structure is isometric, which means that all the carbon atoms bond in essentially the same way in all directions.
Diamonds form very deep in the earth’s mantle, about 100 miles below the surface. They are primarily brought to the surface by deep-source volcanic eruptions that bring parts of the mantle back to the surface.
3. We Found Love
Rihanna had one of the best performances at the Super Bowl – she sang some of her biggest hits and even revealed that she was expecting another child with rapper A$AP Rocky. Her performance captivated the audience and went down in history as one of the greatest halftime shows ever.
The Barbados-born singer shook the crowd with songs like ‘Where Have You Been,’ ‘We Found Love,’ ‘Umbrella,’ and ‘Diamonds.’
According to data from streaming service Luminate, Rihanna’s catalog of songs saw a 140 percent jump in on-demand streams following her performance. This is similar to what past performers have seen after a Super Bowl halftime show, including Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar, and 50 Cent.
4. Wild Thoughts
Rihanna’s Super Bowl performance was a show to remember. The Barbados-born singer performed many of her biggest hits during her set, including Umbrella, Diamonds and We Found Love.
According to a report from Spotify, her streams increased a staggering 640 percent immediately after the halftime show. It was the largest increase in streams for a Super Bowl performer since last year’s halftime show.
It also came with some big bumps for her classic hits. Her opening track “Bitch Better Have My Money” saw a massive 1,796% sales spike, while her closing track “Diamonds” saw a 556% boost in streaming numbers.
All of that earned her over 350K in song royalties following her Super Bowl performance, which is quite a bit more than what most artists make at the gig. Normally, artists don’t get paid to perform at the Super Bowl, but they take advantage of the exposure it brings them.
5. Run This Town
Rihanna’s Super Bowl LVII performance earned her over 350K in song royalties following her show, according to a report from Apple Music. Her concurrent global listeners and streams skyrocketed by a whopping 331% after her performance, which made it her busiest hour on Apple Music in history.
The drama is based on the scandal-ridden 2010-14 mayorship of Rob Ford and features fictionalized behind-the-scenes efforts by an ambitious young aide to bury Ford’s misdeeds (Mena Massoud) and an incompetent young reporter trying to expose them (Ben Platt).
A involving and ambitious fictionalized look at Toronto’s trainwreck, Run This Town also intends to make points about racism and sexual harassment; lament the slow-motion death of journalism; and give voice to a generation of young adults who’ve been maligned by oldsters who, as the movie sees it, made them the way they are. But a half-baked script and an underwhelming cast make it less than riveting in the end.
