Snoop Dogg brought his cool charisma to the launch of his new jewelry line, Love Child, in partnership with Metal Alchemist, and it was a night full of glitz, style, and a whole lot of love for the next generation of hip-hop. But what made the evening even more special was his warm interaction with emerging rapper Sexyy Red. It wasn’t just another launch event but a celebration of art, mentorship, and Snoop’s dedication to supporting young artists.
For many, the highlight was seeing Snoop and Sexyy Red vibe together for the first time in person. The two were caught on camera partying to her hit “SkeeYee,” and their energy was infectious. Snoop joined in with Red, both dancing along and embracing the song’s high-energy spirit.
“Man, I love her energy!”
Snoop said with a laugh.
“She’s got that fire, and that’s what I love to see. These young artists keep the game exciting.”
The two shared a lighthearted moment, with Snoop making it clear he’s not just a bystander – he’s a real supporter of these up-and-coming voices.
The Love Child line itself is something that comes from a deeply personal place for Snoop. Made with the craftsmanship of Metal Alchemist, the jewelry is all about blending Snoop’s classic style with a message of positivity and unity. Each piece, from gold and silver chains to rings and bracelets, has been designed to be both bold and accessible, with prices ranging from $188 to $1,388.
“I wanted Love Child to be something that doesn’t just look good but stands for something,”
Snoop shared.
“This is all about positivity. We’ve got enough negativity in the world; this is my way of putting out something real.”
The launch, which will officially make pieces available on December 6 at Reeds Jewelers and online, brings together Snoop’s influence and American craftsmanship in a way that resonates with fans of all ages. Carolyn Rafaelian, the founder of Metal Alchemist and Snoop’s partner on the project, was there to help celebrate.
“Working with Snoop on Love Child has been amazing,”
she said.
“He’s so genuine, and that spirit comes through in every piece we’ve created together.”
Also in attendance was Larry Jackson, the former Apple Music exec and co-founder of Gamma, who has been instrumental in Snoop’s journey with Love Child. Jackson spoke about the rapper’s ability to keep his legacy fresh and inspiring.
“Snoop’s been an icon for years, but he always finds a way to keep things relevant,”
Jackson said.
“This jewelry line is just one more way he’s connecting with the world.”
And Snoop’s support for new talent didn’t go unnoticed. Over the years, he’s mentored many in the hip-hop scene, and his meeting with Sexyy Red is a testament to his dedication to uplifting, fresh voices.
“It’s important to give back,”
Snoop said.
“I had people supporting me when I was coming up, so I always want to be there for the new artists. They’re the ones keeping the music alive.”
The excitement doesn’t stop here. Snoop’s set to appear at ComplexCon 2024 in Las Vegas with Dr. Dre, where they’ll be part of a live episode of Drink Champs. Fans are eager to hear the two legends share stories, experiences, and maybe a little insight into what’s next in their careers.
