Soulja Boy doesn’t mind controversy, and the latest comments towards Drake makes no exception. Most of Soulja Boy’s beef with Drake is centered on the kind of artists he collaborations with. As Soulja Boy says, those guys never had Drake’s back in rough times. It was a case of him feeling like Drake misled allies and disrespected what the meaning of loyalty stood for in the music business.
You disappointed me. @DRAKE
— Soulja Boy (Draco) (@souljaboy) JULY 16, 2024
Soulja Boy jumped on Twitter to vent his anger. In detail, the rapper’s tweets called out artists such as 21 Savage, J. Cole, and possibly Lil Wayne for turning their backs on Drake during those moments when he really needed them.
Doing all them weak ass songs with them niggaz look where It got u none of them niggaz you collab with or took on tour had yo back @DRAKE
— Soulja Boy (Draco) (@souljaboy) JULY 16, 2024
The tweets variably sparked some wide-ranging debate, as fans and industry insiders began weighing in on the accusations. Some supported Soulja Boy’s stance about loyalty, while others felt his comments were unwarranted and a means to air personal vendettas.
Many also have come up with the idea that possibly Soulja Boy’s diss is part of a publicity stunt for his new album, “Swag Season,” in-store later this month. Controversy and drama are needed to gain buzz; hence, Soulja Boy may be using this beef to make noise over the new music.
Swag Season July 28 never let a nigga try me like I’m drake
— Soulja Boy (Draco) (@souljaboy) JULY 16, 2024
“This might just be Soulja Boy’s way of getting everyone talking about him right before his album drops,”
one insider familiar with the music industry commented.
Soulja Boy’s responses seem to do exactly what Kendrick Lamar recently did in his diss track “Not Like Us,” where he took shots at Drake. Both blame Drake for who he is and was surrounded by, further going on to say that he isn’t loyal to the ones who have been holding him up for real. Whereas for Kendrick it seemed more like a critique against artistic integrity, Soulja Boy’s attack was founded on personal grievances of loyalty and friendship.
“Kendrick and Soulja Boy are both calling out Drake, but for different reasons. Kendrick’s about the music; Soulja’s about the loyalty,”
said a hip-hop analyst.
This recent attack is close on the heels of Soulja Boy’s earlier apology to Metro Boomin. It was not more than a couple of months ago that Soulja Boy made a public apology to Metro Boomin after a really short-lived spat between them, suggesting reconciliation. The sudden shift back into dissing Drake provides an enterprise much more complex in nature with this public personality; strategic, perhaps.
“Soulja Boy’s apology to Metro Boomin now seems insincere in light of his current actions,”
commented a fan on Twitter.
He also named Blueface in his tweets, saying that he would deal with him when he is out of prison. That adds another layer to Soulja Boy’s string of feuds, painting a picture of an artist embroiled in multi-way conflict, possibly to keep spotlight and relevance.
Fuck Blueface we gon wipe that boy nose soon as he get out of jail. 💯
— Soulja Boy (Draco) (@souljaboy) JULY 16, 2024
Fans and insiders are divided on what was really behind Soulja Boy’s motives. Some consider it a legit call for loyalty, while others look upon it as another publicity stunt. Either way, the beef has managed to get Soulja Boy right back in the tittle-tattle just in time for his album release.
As “Swag Season” approaches its release, how these public disputes will affect its reception is yet to be seen. Will the controversy help Soulja Boy’s album to take off, or will it turn away possible listeners? Only time will tell.
