The 2025 Super Bowl not only declared the Philadelphia Eagles the champions against the Kansas City Chiefs with a 40-22 victory but also set a new record in television history. A total of 126 million viewers tuned in across various platforms, including Fox, Telemundo, Tubi, and NFL digital properties, surpassing last year’s record of 123.7 million viewers.
One of the biggest reasons for this record viewership was Kendrick Lamar’s halftime performance, the first time a solo hip-hop artist headlined the Super Bowl. Lamar’s show was a genius blend of art and cultural critique that left an indelible mark on the event and the history of the genre.
Lamar’s performance commenced with a striking visual: a stage designed to resemble a giant PlayStation controller, symbolizing his life as a video game—a concept he envisioned and brought to life with art director Shelley Rodgers.
The narrative was further enriched by Samuel L. Jackson‘s portrayal of “Uncle Sam.” Dressed in patriotic attire, Jackson humorously introduced Lamar, stating, “Salutations. It’s your uncle, Sam! And this is the great American game.” Throughout the performance, he provided satirical commentary, adding depth to the show’s themes.
Special guests elevated the performance’s impact. SZA joined Lamar for renditions of their collaborations “Luther” and “All the Stars,” showcasing their musical synergy. Tennis icon Serena Williams made a memorable appearance, performing the Crip walk—a nod to her roots and a reprise of her 2012 Wimbledon celebration—adding a unique touch to the show.
Lamar’s performance was a testament to hip-hop’s evolution and its profound influence on mainstream culture. By headlining the Super Bowl halftime show, he underscored the genre’s journey from the fringes to the forefront of global entertainment.
The performance was pervaded with political and social commentary. The patriotic imagery, as well as Jackson’s “Uncle Sam” persona, offered a critical exploration of American ideals and realities. Lamar’s lyrics and stage design quietly pushed viewers to reflect on societal ills, making the performance both entertaining and thought-provoking.
The response to Lamar’s halftime show was overwhelmingly positive. Social media platforms buzzed with praise, with many highlighting the performance’s creativity and boldness. One viral moment featured Serena Williams’ Crip walk, which trended across platforms, sparking discussions about its cultural significance.
Critics lauded the performance for its depth and execution. Entertainment Weekly described it as a “landmark performance,” emphasizing its cultural impact and Lamar’s artistic vision.
Lamar’s artistic choices were a reflection of his personal narrative and growth. His attire, including a varsity-style jacket emblazoned with the name “Gloria”—a nod to his recent album—and a lowercase “a” necklace, showcased his attention to detail and storytelling through fashion.
The inclusion of his Grammy-winning track “Not Like Us” was a bold move, given its controversial nature and direct jabs at fellow rapper Drake. Performing this track on such a prominent stage highlighted Lamar’s fearless artistry and commitment to authenticity.
