Taylor Swift‘s appearance at the recent Kansas City Chiefs game on October 7, 2024, with glittering freckles from Fazit Beauty, powered an astonishing increase of 2,500% in sales for the brand. All of a sudden, total demand shoots up because of Swift’s influence among consumers wherein it is colloquially referred to as the “Taylor Swift effect.”
The pop superstar rocked the sparkly product on a recent outing to support boyfriend Travis Kelce at a Kansas City Chiefs game-to the delight of swifties and beauty lovers everywhere.
Aliett Buttelman, the cofounder of Fazit Beauty, took to TikTok with the incredible news and genuinely couldn’t contain her emotions. The video, in which she is in a whirlwind of joy, captured her in tears one moment and then hysterically laughing while speaking of the stunning look Swift was pulling off. “I literally can’t believe it! Taylor Swift is wearing our product!” she exclaimed excitedly, her face alight with joy.
Buttelman added that the glitter freckles Swift had opted to wear retail for about 16 dollars. According to her, that particular moment was the proof of long hours and hard work that she and her team have been doing for the brand in the past two years.
Of course, makeup wasn’t the only thing she didn’t leave amiss; her whole game-day outfit was something else. She wore a Vivienne Westwood Sunday Checked Draped Corset top with a Meghan Checked Mini Skirt to match and finished it off with some statement-making platform leather boots. With each piece, Swift oozed confidence and flair, really capturing the essence of the artistic vision.
After Taylor Swift used their product during a Kansas City Chiefs game, Fazit Beauty realized more than a 1,000% increase in both web traffic and sales.
As the buzz goes further on social media, many people are delighted at the connection of art and beauty brought about by the powerful lyrics and magnetic persona of Swift. With embracing fans and giving them products reflecting their creativity, Fazit Beauty ventures into this new dimension where meeting cosmetics meets personal expression.
