Dissecting a place for Black entrepreneurs on TikTok is the conversation for today. Since 2020, Black business owners are taking over industries instead of clocking in. The pandemic is responsible for opening a lot of eyes, thus resulting in a lot of Black folks opening or expanding their own businesses. Black business would see a boom during the pandemic, according to Los Angeles Times. This would be the largest surge in the last quarter-century. For every 100,000 Black Americans, about 380 would become business owners in 2020. Since then, numbers are continuing to increase, thanks to social media. According to Social Media Today, TikTok announces new support program for Black Business Month.
Although numbers show increase in Black businesses since the pandemic, there is a downside as well. Black businesses have taken the hardest hit, forcing a number of businesses to close at twice the rate of businesses owned by non-blacks.
TikTok For Black Business
The month of the August is all for Black business owners. Yes, the month of August is Black Business Month and TikTok wants some smoke. Good smoke, that is. TikTok is now taking a third round of applications for the “Support Black Businesses” program. The program will provide individual access to education, networking opportunities and resources for Black businesses to thrive on the platform.
On TikTok, selected participants will have access to exclusive business resources and benefits during the four-week virtual training. They will also join a community of like-minded founders and owners to connect, support, learn, and inspire each other.
Clearly, this will be a game changer for Black TikToker’s all over the world, especially since there is looming controversy with Black TikTok creators. Just last year, TikTok would be cast under fire for not recognizing Black creators. According to BBC, Black creators went on strike to protest the unfair treatment of the platform’s Black creators. Looks like those efforts paid off! If you’re a Black creator, get over to apply for this program. Like ASAP! The social media platform will accept applications in September.
