TikTok Screenshot of Lilly Gaddis trending for all the wrong reasons This TikTok content creator has been caught up in a massive scandal for cooking the most offensive dishes and taking a bite of everything. In the video, Gaddis used the “N” word, as well as several other racist and derogatory terms, often addressing women, immigrants, and gold diggers. She mentioned “dumb whores,” “immigrants fresh off the boat looking for a green card” and “gold diggers”. Immediately, this shocking content became viral and led to widespread wrath.
Gaddis first uploaded this video to TikTok, where he has a huge following. It didn’t take long before viewers took to Twitter to share their responses. The video was quickly inundated with comments saying she should watch her language and implying she was disgusting. The reaction blew up beyond TikTok as the video made the rounds on other social media sharing sites, heightening the chatter out there.
TikToker Lilly Gaddis fired from her job after she dropped the “N-Word” in one of her cooking videos.
She also referenced “dumb whores,” “immigrants fresh off the boat looking for a green card” and “gold diggers”
pic.twitter.com/O2XAJ66bjG— Daily Loud (@DailyLoud) June 12, 2024
The backlash cost Gaddis. Her identity has not been released, the employer told The Daily Telegraph it had sacked her immediately. It is an indicator of the growing zero tolerance for such actions, both in the online and professional realm. While no descriptions of her work exist, the speed with which the employer responded to the lady demonstrates a zero-tolerance mission regarding racial or sexist behavior.
This incident perfectly underscores a number of key aspects regarding the nature of the modern social media environment and the state of the workplace culture. It is a sobering fact of life that for those posting in the online community, words have consequences (and this even more so for marketing teams) and that great responsibility is entrusted to the content creator. Intentions behind harmful speech notwithstanding, the real world result can be just as severe. Moreover, because of the expansiveness of the internet, something really inappropriate will circulate within moments influencing not only the creator of the content but also their job and their life.
But more broadly, it also shows a larger societal movement towards no longer putting up with offensive and discriminatory actions. Gaddis, however, was quickly turned into a public pariah for her video, which indicates a broader agreement that the kind of language she used is just not OK. Employers are also much less willing to be seen to be employing people that indulge in this kind of behavior, and realize the damage it does to your reputation and the workplace.
Lilly Gaddis’ ordeal is just one of many examples of how irresponsible content creation can manifest. It highlights what thoughtful and respectful communication looks like in all forms and includes social media. This incident was a reminder to all other content creators that they all must keep it low and humble because something such as this could happen to them as well.
