The famous jeweler TraxNYC has now taken a very drastic move to the lawsuit that was filed by the rapper 50 Cent. Instead of going in the hole and hiding from the lawsuit that has been filed against them, TraxNYC, which is owned by Maksud Trax Agadjani, is giving away an unbelievable 50 kgs of silver. This peculiar move follows after the suit filed by 50 Cent against TraxNYC for using his likeness while selling jewelry closely resembling his custom pieces.
This lawsuit filed on October 10 alleges that TraxNYC infringed on the right to publicity and poaching of 50 Cent’s trademark. In these regards, the rapper is seeking $5 million in damages, revealing that such actions on behalf of the jeweler misled consumers into believing there was an endorsement or affiliation between them.
As the lawsuit underlines, 50 Cent never gave TraxNYC permission either to use his image or to hock copies of the jewelry he designed specifically for his own use. This is a high-stakes game in which celebrity endorsement may determine the fate of a brand.
50 Cent isn’t one to mince words or even remotely hide his entrepreneurial attitude, so he certainly didn’t hold back on social media posts around the situation. He called them out directly, “This was a bad idea. You will regret doing this I promise.” His reputation is on the line, and it certainly is obvious that 50 Cent is not someone trifled with.
But TraxNYC took another approach. Without joining in a hot back-and-forth, the company announced a giveaway for 50 kilograms of silver, inviting all their followers and fans. This nicety has raised eyebrows and started conversations from the lawsuit to how particular this jeweler is in taking care of his audience. In this move, TraxNYC not only tries to maintain goodwill with the fans but also showcases how attached it is to community engagement.
In the course of this giveaway, it has gotten the public talking. To some, it is a shrewd marketing stunt, while others say this is a sincere way of regaining the people’s trust. Whatever the motive, one thing is for sure: TraxNYC is making waves in a sea of legal storminess.
Meanwhile, 50 Cent is holding fast to his claim. His lawyers likely assessed that situation with a magnifying glass, just waiting for what might be their long fight in court. Both sides don’t budge, and one could bet this story doesn’t end just here.
This saga epitomizes the complications of celebrity culture combined with those of the jewelry industry. It also reminds one that no matter how fierce the legal battles may get, there is always a creative way out. TraxNYC is proving that sometimes a little silver can go a long way in transforming a tough situation into an opportunity for connection and community. The final answer is Eastern Time.
