Tyga is about to come out of the woodwork!
On Tuesday, Tyga announced a new multi-million dollar record deal with Columbia Records!
This a big move for Tyga who was once apart of a label and played in the independent field for the last several years. Despite, that it looks like Tyga is ready to get a “Taste” of what a major label feels like one again. While speaking with Variety, the 30-year-old shared why he feels confident about this latest deal.
“They definitely understand the global brand,” he says of the company. “I have a lot of fans worldwide — in places I’ve never been like South America, and in places I have been like Asia and Europe. They can help bring that to a larger scale. Doing it independently, you don’t really have those teams to help worldwide. Sony, if you look at the history from what they’ve done from Pharrell to Beyonce to Adele — then you look at Lil Nas X, one of their new artists that’s blown up this year — they’ve done a lot for artists globally, for their brand. That’s why I wanted to partner up with them.”
As we previously reported, Tyga’s first time at a major label was back in 2008 when he joined the roster of Cash Money, which is distributed by Republic Records — and an earlier signing with Sony/ATV Music Publishing, brokered by senior executive Shawn Holiday, brought him into the Sony fold, Variety notes. Once Tyga came to know Columbia Records chairman and CEO Ron Perry he felt like he was in good hands.
“I’ve always wanted to work with Ron Perry,” says he said.
He added, “I’ve been a fan of how he’s been able to spot talent; how he’s been able to A&R; and to publish people. And likewise, he’s been following my career for a long time. It makes sense for me to do something with Ron. If I was going to go anywhere major, I want to go somewhere where the head person in charge is really about the music and really understands me.”
Before concluding his interview Tyga added,
“The independent thing taught me a lot,” he says. “It was a do-it-yourself motto — learning how to get from point A to point B. Now doing a deal through Columbia, it’s like I already know the ropes.”
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Featured Image Credit: Complex
