Harmony Restored: UMG and TikTok Strike a Deal, Bringing Music Back to Millions
TikTok fans of music have something to celebrate! Your favorite tunes are making a return after months of discrimination. A controversy between Universal Music Group and TikTok has come to a close thanks to an agreement. The rebellion has deprived us of new work from top artists such as Drake, Taylor Swift, and Lady Gaga.
The issues under discussion were the artistic value, funds, and AI music. UMG demanded higher payment and demanded that it receive the unauthorized AI music.
UMG and TikTok reach new agreement, all music to return to platform. PIC.TWITTER.COM/48JU9JU3SJ
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Fortunately, the May 1st agreement covers these issues. UMG artists can now expect to receive more equitable compensation for their work featured on TikTok. More than money is at stake. This agreement is the beginning of a new kind of relationship. UMG has partnered with TikTok to ensure AI is used responsibly in the music business. The relationship does not end with the machines.
This agreement also opens the door to exciting new artist promotion and revenue-sharing opportunities. Artists can now leverage TikTok’s e-commerce platform to sell fans’ merchandise using songs, based on its direct connection with users. Furthermore, collaborative marketing efforts aim to increase international exposure.
Yet the significance of this deal goes beyond the industry. Many artists assess their popularity through TikTok. In many cases, newcomers in the industry promote their songs in TikTok. Hence, UMG’s revisit helps millions. It allows all these artists to express themself in TikTok and tape on its unimaginable number of subscriptions.
From one side, this deal signals general agreement about music’s value. At the same time, they emphasize the necessity of protecting artists, the ceasing part in music creating. Now two companies can develop a lush music composition without catastrophe each other.
When will your favorite UMG tracks be available again for your TikTok creations? The message guarantees us that “in due course” the music will be there, so the time until the return will not be long. Prepare yourself: take video editing lessons and, most importantly, find inspiration for it. The music for your next viral video is already waiting for you!
